Types of Email Services
Transactional emails are triggered in real time by a specific user action, and they’re sent on a one-off, individual basis. Email marketing campaigns and bulk email, on the other hand, are one-to-many communications that promote a product, service, sale or other event. Although a user has opted in to receive this communication, these marketing emails are not user-driven. As a result, because the best transactional emails contain information a user specifically requested, they tend to have much higher open rates than email marketing campaigns.
Transactional email is an important component of any email communication strategy. In order to ensure your transactional email consistently reaches your subscribers' inboxes, you need to rely on a trusted cloud-based email provider. K2 Infotech offers a robust suite of services to effectively manage your transactional emails. From building dynamic, personalized and responsive email to real-time monitoring of your important email traffic, our transactional email solution effectively supports developers and marketers alike.
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