Types of Email Services
As companies grow, they sometimes rely on methods that don’t make sense anymore. One example of that is how businesses process outgoing emails from email clients. Distinguishable from normal web-based email, these transactional emails include the monthly newsletter you might send customers or the reminders an app sends to inform customers about a support issue. Small companies certainly can still use Google Gmail to queue up their email communication and even schedule emails using third-party apps. However, this doesn’t work when you are sending thousands of emails per month because of the complexity of the infrastructure.
Amazon Simple Email Service (Amazon SES) is a cloud-based email sending service designed to help digital marketers and application developers send marketing, notification, and transactional emails. It is a reliable, cost-effective service for businesses of all sizes that use email to keep in contact with their customers. You can use Amazon SES SMTP interface or one of the AWS SDKs to integrate Amazon SES directly into your existing applications. You can also integrate the email sending capabilities of Amazon SES into the software you already use, such as ticketing systems and email clients.
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